Digital Sales- a Flourishing Formula for Real Estate

Well, adapting to the new technologies, innovations & digital patterns, it has become a new normal for every business sector. Conventionally, real estate developers bypass using technology, be it for construction or selling real estate properties. This was not the trend in India. But facing the uncertainties of the pandemic of a novel coronavirus, every change and hurdles come with its own set of possibilities.

The industry has witnessed the quick adoption of digital technology and other innovation to cater to its clients. Currently, during the lockdown, almost all the outdoor activities are limited or allowed in the least capacity to hold the pandemic spread. In this hard time, also, online dealers and real estate developers are marketing properties digitally. Despite all the difficulties, finally, technology has come to save numerous realtors and has supported to sustain their operation.

There are certain factors worked in support of online sellers and property developers during the lockdown and it is expected to maintain digital sales of real estate properties in the future.

Lucrative offers by Developers-

Realtors came up with various offerings and reasons to lure home buyer and realty investor. They started taking low refundable booking amounts and made the entire transaction resemble like an affordable buying option. Smaller booking amount theory has worked wonderfully in service of both buyers and realtors.

3P’s- Price, Protection & Plan-

There is a surplus of doubts and fears amongst customers and realty investors while buying a real estate property. To mark this problem, several real estate developers came up with a 3P plan of action and had the power to instil trust in both.

It gives protection to the investor and consumer from market slowdown and concern of real estate property prices to drop further. It protects your investment from alternating prices such that, if the cost of the property you have bought falls, the builders refund you the difference amount.

Digital Tour Site visit-

Traditionally, a home buyer favours project site visit before concluding the residential property. It has been a standard procedure before the pandemic, but amidst lockdown site visits are curbed. To win this difficulty, realtors took the help of immersive virtual technology to provide a virtual site visit of the property to home buyers. Virtual technology gives a 360-degree aspect of the project site and interior view of the residential property by using such technology.

Elasticity in Inventory Selection-

Digital technology platforms give a possibility of preferring any inventory of the customer’s choice. Be it park facing, floor choice or direction, a home buyer and investor, have all these flexibleness to choose while booking an online property. They can accommodate any number of times before finalizing an estate, previously these options were defined, and a person would have to visit the project site to get the idea of the property of his choice.

Digitally all these have versatility; home buyers & investors are taking these benefits while wishing any inventory online from the comfort of his/her home.

About S.G. ESTATES PVT. LTD (Formerly known as SG Estates Ltd) –

Under the aegis of Mr Subhash Gupta, SG Estates has registered its presence in North India significantly in Delhi/NCR since 1986. The organisation delivered a series of housing projects under SG Impressions, erected SG Impressions Vasundhara, SG Impressions Dehradun, SG Impressions 58 and SG Impressions Plus. The projects have been completed and happily delivered to the customers. Currently, SG Oasis in Vasundhara, SG Benefit in Govindpuram, SG Grand Phase 1 in Rajnagar Extension, in Ghaziabad has been successfully delivered. SG Grand Phase 2 and SG Shikhar Height are the two on-going projects located in the prime regions of Ghaziabad at Rajnagar Extension and Siddharth Vihar.

Leave a Reply

Your email address will not be published. Required fields are marked *